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GOING GLOBAL
Help lead the digital launch strategy for Ford Vehicles in South Korea? Okay!
Picnic was proud to assist Team Detroit in introducing Ford Motor Company to the SK market with a fully-integrated global brand campaign.
A UNIQUE PORTAL
Picnic was asked to create a unique, social-media portal to accommodate the tremendous traffic expected by the launch. Over 10 South Korean bloggers would leverage their social networks to spread the word on Ford vehicles. The web portal and extensive Brightcove™ video-platform integration would follow these domain experts as they traveled to Ford World Headquarters to experience Ford heritage and technology. The bloggers then returned to SK to test drive the vehicles in their own country and blog about it along the way.
In addition to the interactive portion, our Cutters creative editorial group took on the broadcast advertising spots to coincide with the integrated campaign. Post services provided by Flavor included audio, color, creative design and finish.
- Strategy
- UX Design
- Ruby on Rails
- Brightcove
Brand
Ford
Agency
Team Detroit
Production/Partners
Cutters, RingSide Creative, Flavor
