HEALTHY MOVE
Lowe Campbell Ewald was on a mission to help Carolinas HealthCare System put the fun back into healthy living. What better way to make an impression than with Carolina Panther’s quarterback Cam Newton. Cam would challenge users to adopt his health lifestyle by asking them to insert themselves into his daily workout routine. The result was a campy viral-video that would superimpose the user’s head onto Cam’s physique as he went through his calisthenics.
VIRAL FUN
This viral-video technique had proven to be quite successful in recent years, but whether it could be pulled off in HTML5 was yet to be seen. The Picnic team of developers and compositors went right to the source, extracting key sequences from Cam’s workout video. Push-ups, pull-ups, even Cam blending his favorite veggy concoction was featured as users took a whirl seeing their faces dart about on Cam’s body.
The result was a mobile, 1-2-3 punch to user-generated video production. Picnic was pleased to assist CE and CHS bring both laughs and lunges to healthy living.
- Processing
- Responsive
- HTML5
- Amazon Cloud
Brand
Carolinas HealthCare System
Agency
Lowe Campbell Ewald
Production/Partners
Flavor
