Mirage G4 Night Drive

NIGHT DRIVE 180LA was looking to entice a younger demographic to test-drive the new Mitsubishi Mirage G4 by creating a truly engaging interactive experience. Introducing Night Drive: a smartphone-controlled, dual-screen experience that puts users behind the wheel of the new G4. Once linked via smartphone, users navigate through an immersive 3D test-track where they engage with various…

Row with the Vikings

THE ASK McGarry Bowen needed just the right partner for this immersive, experiential marketing initiative for Courtyard Marriott. Leveraging award-winning creative from McGarry Bowen's Row with the Vikings broadcast campaign, Kinect camera game strategy, design, and animation expertise was a must to deliver this integrated  airport display initiative.   THE SOLUTION Bridging design styles of…

Endless Possibilities

IN-FEED HD Opera Mediaworks (now AdColony) launched the Native Video Fund – a multi-million dollar creative initiative designed to facilitate and inspire mobile-first storytelling. The fund featured 10 fortune 100 brands looking to make a splash with interactive HD ad-units targeted for smartphones and tablets. The pilot was looking to fill its final spot with a flagship automotive brand…

The Altima Chase

CATCH A THIEF Our friends at the Zocalo Group were tasked to catch a thief. That's right, someone had gotten away with a brand new Nissan Altima and they needed help finding the rascal. At lease that's how their creative team had conceived the plot! This exciting cat and mouse, social media event would ultimately reward one…

Alchemy Goods

UPCYCLE! Alchemy Goods transforms recycled inner-tubes into stylish, sleek, sustainably-produced bags and accessories. A term called  "upcycling", this progressive start-up is helping make the world a better place. Picnic's challenge was to assist Alchemy's noble mission through their consumer website. Each recycled tire has an original donor with a compelling story. What better way for customers to…

Chevy Color Run

PUSHING THE LIMITS CW // McCann needed to get out of the blocks quickly for this HTML5 sweepstakes campaign for Chevy Color Run. The module would need to be hosted separately and fed via iframe into GM's existing CMS framework on Chevy dot com. A partner that could works seamlessly with existing CG vehicle/character assets, as well as the chops to…

Ian Poulter Website

HIGH FASHION As professional golf continues to expand and gain popularity worldwide, the need for today's top players to build themselves as individual brand properties has become a necessity. A select few of today's top professionals have become global icons as athletes, entrepreneurs, and philanthropists. Ian Poulter's objective was to build awareness not only for his…

Cam Yourself

HEALTHY MOVE Lowe Campbell Ewald was on a mission to help Carolinas HealthCare System put the fun back into healthy living. What better way to make an impression than with Carolina Panther's quarterback Cam Newton. Cam would challenge users to adopt his health lifestyle by asking them to insert themselves into his daily workout routine. The result…

Mobile App Style Guide

DEEP THINKING Roundtable6 was tasked to create a state of the art, UX development standard for Urban Science and their global portfolio of client applications. Transitioning their dev teams from standard web-browser design, to responsive mobile best practices would be no easy task. A comprehensive undertaking that would guide disparate dev teams in over 20 countries.  . MATERIAL DESIGN…

SRG Global Concept Car

SRG CONCEPT CAR SRG Global, a leading provider of automotive chrome accents and finishes, called upon Picnic to redefine how they would showcase their high-powered portfolio of component parts. A task typically achieved by lugging physical samples around to automotive design boutiques and manufacturing partners, SRG was looking to make an "App-Age" impression. Enter the SRG Global Gallery App for…

Detroit Watch Company

PRIDE OF DETROIT The Detroit Watch Company introduces its first collection of original timepieces celebrating the time-honored spirit of Detroit—the 1701, the Pride of Detroit, and the Woodward. Picnic was called upon to deliver a visually compelling, seamless experience across multiple devices. A mobile, online-ordering capable website was a must for this high-end timepiece company…

Rope Your Rewards

COWBOY UP Two by Four Ropes Picnic Into Programming Development for Wrangler® App Two by Four lead design and content creation for the Wrangler® Rope Your Rewards app and called upon Picnic to collaborate on concept development and programming. This was the first app for smart phones and tablets for the world’s ropes leader in…