Opera Mediaworks (now AdColony) launched the Native Video Fund – a multi-million dollar creative initiative designed to facilitate and inspire mobile-first storytelling.
The fund featured 10 fortune 100 brands looking to make a splash with interactive HD ad-units targeted for smartphones and tablets. The pilot was looking to fill its final spot with a flagship automotive brand and GM answered the call with OnStar.
Picnic partnered with Lowe Campbell-Ewald to pitch the progressive ad concepts to their global OnStar client. The team developed 4 in-feed ad units and focused the final media buy on 2 winning placements. The in-app units with dynamic end cards leveraged the proprietary Opera framework delivering real-time HD spots directly to the users smartphone.
Essentially, rich-media for mobile — this mode of interactive engagement is blazing a trail for marketers looking to take a mobile-first approach to their advertising.
- iOS & Android
- Parallax effects
- Shake effects
Cutters, Opera Mediaworks, Carat