IN-FEED HD

Opera Mediaworks launched the Native Video Fund – a multi-million dollar creative initiative designed to facilitate and inspire mobile-first storytelling.

The fund featured 10 fortune 100 brands looking to make a splash with interactive HD ad-units targeted for smartphones and tablets. The pilot was looking to fill its final spot with a flagship automotive brand and GM answered the call with OnStar.

 

MOBILE RICH

Picnic partnered with Lowe Campbell-Ewald to pitch the progressive ad concepts to their global OnStar client. The team developed 4 in-feed ad units and focused the final media buy on 2 winning placements. The in-app units with dynamic end cards leveraged the proprietary Opera framework delivering real-time HD spots directly to the users smartphone.

Essentially, rich-media for mobile — this mode of interactive engagement is blazing a trail for marketers looking to take a mobile-first approach to their advertising.

  • iOS & Android
  • Accelerometer
  • Parallax effects
  • Shake effects

Brand

OnStar®

​Agency

Campbell-Ewald

Production/Partners

Cutters, Opera Mediaworks, Carat

Press

Opera Mediaworks

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