A FORD FIRST
When Google announced it was going to effectively stop supporting Flash in its Chrome browser, it sent shockwaves throughout the ad industry. Global brands like Ford, having campaigns already in queue, faced quite a challenge. Ford’s agency Team Detroit had to act fast to find a partner that could take rich, interactive content intended for Flash placements and quickly provide an HTML5 solution.
Picnic’s task would require working with hi-res, HD assets already in production with their motion design and editorial teams. Team Detroit had gone back to the drawing board to develop simplified creative intended for HTML delivery, but Picnic asked them to hold-off and allow their developers to push the boundaries of HTML5.
Working in close collaboration with their team of animators and compositors, Picnic was able to leverage the HD assets and extract key elements for use in their code. Picnic’s unique expertise in video compositing, animation, and graphic optimization all came together to deliver this important rich-media placement for Ford.
Picnic is proud to announce the F-150 Billboard was the first HTML5 launch of its kind on the MSN.com U.S. homepage.