With limited assets and a tight deadline, the Picnic team was challenged to get creative with development and planning for this multi-channel reuse initiative. Ultimately, our artists combined red cam for the practical interior and CGI to create both the vehicle and the environment.
As the project developed, assets were re-purposed to create a matching broadcast piece and broadcast-to-print samples. Essentially, Picnic turned basic assets into a larger campaign without exceeding the budget or timeline. Picnic worked on-site with Campbell-Ewald’s Creative Team on concept development.
In addition, our interactive, motion design, and CG team leveraged existing Equinox imagery to create this dynamic, interactive click-thru. Picnic was proud their rapid prototype would ultimately inspire additional campaign executions for the Equinox launch.