F-150 HTML5 Billboard
A FORD FIRST When Google announced it was going to effectively stop supporting Flash in its Chrome browser, it sent shockwaves throughout the ad industry. Global brands like Ford, having campaigns already in queue, faced quite a challenge. Ford's agency Team Detroit had to act fast to find a partner that could take rich, interactive content intended for…
Endless Possibilities
IN-FEED HD Opera Mediaworks (now AdColony) launched the Native Video Fund – a multi-million dollar creative initiative designed to facilitate and inspire mobile-first storytelling. The fund featured 10 fortune 100 brands looking to make a splash with interactive HD ad-units targeted for smartphones and tablets. The pilot was looking to fill its final spot with a flagship automotive brand…
Chevy Color Run
PUSHING THE LIMITS CW // McCann needed to get out of the blocks quickly for this HTML5 sweepstakes campaign for Chevy Color Run. The module would need to be hosted separately and fed via iframe into GM's existing CMS framework on Chevy dot com. A partner that could works seamlessly with existing CG vehicle/character assets, as well as the chops to…
Relax, it’s tough.
360 CAMPAIGN Team Detroit needed a turnkey partner for this highly integrated campaign for Carhartt. The iconic apparel brand had been pushing the envelope in terms of interactive marketing but had yet to test the waters in terms of broadcast advertising. Best in class production, motion design, and interactive development was a must for this…
Equinox Masthead
Began as a 45 sec. masthead for the Chevy Equinox site and quickly became…