As professional golf continues to expand and gain popularity worldwide, the need for today’s top players to build themselves as individual brand properties has become a necessity. A select few of today’s top professionals have become global icons as athletes, entrepreneurs, and philanthropists. Ian Poulter’s objective was to build awareness not only for his elite status as a golfer, but his retail fashion line (IJP Design) and the numerous charitable endeavors (Children’s Hospitals, Dreamflight, and Willow Foundation) he’s involved in. Ian Poulter dot com achieves his objective in compelling fashion.
MOBILE & MORE
The challenge was to create a word-class, highly-visual experience meticulously optimized for mobile phone and tablet. Not only is Ian Poulter one of the top match-play competitors of all time, his reputation as golf’s top fashion designer is second to none. It was imperative the site communicate to an active, mobile audience. In addition, his impact as one of Europe’s top charitable athletes required the site to reach far beyond the golf and fashion communities and speak globally.
All aspects of Mr. Poulter’s multifaceted persona and lifestyle are delivered with elegance to a mobile, global audience. Users were able to experience stunning visual photography, life-style video, fashion content and more.
Evok Advertising (Formerly Acropolis)