IT’S GO TIME!
Organic called upon Picnic’s mobile development expertise to take on this mammoth project for Kimberly Clark. Introducing the PULL-UPS® TIME TO POTTY app. That’s right, I said Potty!
Pull-Ups® set out to become a trusted partner for parents and children by taking the guesswork out of potty training. This fun mobile game experience aimed at children 2-4 helps remind them when it’s time to go. The app includes over 80 unique game celebrations (40 iOS / 40 Android) that reward your child when go-time is done.
LET THE FUN BEGIN
Picnic was thrilled to be a part of this once in a life time childhood experience. Collaborating directly with Organic’s creative team and the Detroit Labs framework engineers; Picnic would provide celebration strategy, user experience, animation, and development. Each potty time challenge would increase in difficulty based on the child’s age and in-game progress. Game character animations were either created from from a still keyframe or seamlessly integrated with approved animations provided by Disney.
Download the PULL-UPS® TIME TO POTTY app today and let Mickey & Minnie make go-time fun for your son or daughter.
- Strategy
- Character Animation
- Design UX/UI
- iOS
- Android
Brand
Kimberly Clark
Agency
Organic
Production/Partners
Flavor, Detroit Labs, iwerk
