The Altima Chase
CATCH A THIEF Our friends at the Zocalo Group were tasked to catch a thief. That's right, someone had gotten away with a brand new Nissan Altima and they needed help finding the rascal. At lease that's how their creative team had conceived the plot! This exciting cat and mouse, social media event would ultimately reward one…
Alchemy Goods
UPCYCLE! Alchemy Goods transforms recycled inner-tubes into stylish, sleek, sustainably-produced bags and accessories. A term called "upcycling", this progressive start-up is helping make the world a better place. Picnic's challenge was to assist Alchemy's noble mission through their consumer website. Each recycled tire has an original donor with a compelling story. What better way for customers to…
Your GED
DDB & The Ad Council call on Picnic to breathe a new life into…
Chevy Color Run
PUSHING THE LIMITS CW // McCann needed to get out of the blocks quickly for this HTML5 sweepstakes campaign for Chevy Color Run. The module would need to be hosted separately and fed via iframe into GM's existing CMS framework on Chevy dot com. A partner that could works seamlessly with existing CG vehicle/character assets, as well as the chops to…
Relax, it’s tough.
360 CAMPAIGN Team Detroit needed a turnkey partner for this highly integrated campaign for Carhartt. The iconic apparel brand had been pushing the envelope in terms of interactive marketing but had yet to test the waters in terms of broadcast advertising. Best in class production, motion design, and interactive development was a must for this…
Ian Poulter Website
HIGH FASHION As professional golf continues to expand and gain popularity worldwide, the need for today's top players to build themselves as individual brand properties has become a necessity. A select few of today's top professionals have become global icons as athletes, entrepreneurs, and philanthropists. Ian Poulter's objective was to build awareness not only for his…
Chevy Volt Reveal
A LOOK INSIDE Our friends at Commonwealth // McCann were looking for a more interesting take on an interior fly-thru for the new Chevy Volt. In fact, they were willing to blow things up and start from the beginning, so that's just what they did! The concept featured an interactive touch & drag experience that put the user in control…
Cam Yourself
HEALTHY MOVE Lowe Campbell Ewald was on a mission to help Carolinas HealthCare System put the fun back into healthy living. What better way to make an impression than with Carolina Panther's quarterback Cam Newton. Cam would challenge users to adopt his health lifestyle by asking them to insert themselves into his daily workout routine. The result…
Detroit Watch Company
PRIDE OF DETROIT The Detroit Watch Company introduces its first collection of original timepieces celebrating the time-honored spirit of Detroit—the 1701, the Pride of Detroit, and the Woodward. Picnic was called upon to deliver a visually compelling, seamless experience across multiple devices. A mobile, online-ordering capable website was a must for this high-end timepiece company…
Avenger Augmented Reality
We optimized the CGI to be lightweight for a broad target but keep the experience rich…
