Row with the Vikings
THE ASK McGarry Bowen needed just the right partner for this immersive, experiential marketing initiative for Courtyard Marriott. Leveraging award-winning creative from McGarry Bowen's Row with the Vikings broadcast campaign, Kinect camera game strategy, design, and animation expertise was a must to deliver this integrated airport display initiative. THE SOLUTION Bridging design styles of…
F-150 HTML5 Billboard
A FORD FIRST When Google announced it was going to effectively stop supporting Flash in its Chrome browser, it sent shockwaves throughout the ad industry. Global brands like Ford, having campaigns already in queue, faced quite a challenge. Ford's agency Team Detroit had to act fast to find a partner that could take rich, interactive content intended for…
Endless Possibilities
IN-FEED HD Opera Mediaworks (now AdColony) launched the Native Video Fund – a multi-million dollar creative initiative designed to facilitate and inspire mobile-first storytelling. The fund featured 10 fortune 100 brands looking to make a splash with interactive HD ad-units targeted for smartphones and tablets. The pilot was looking to fill its final spot with a flagship automotive brand…
The Altima Chase
CATCH A THIEF Our friends at the Zocalo Group were tasked to catch a thief. That's right, someone had gotten away with a brand new Nissan Altima and they needed help finding the rascal. At lease that's how their creative team had conceived the plot! This exciting cat and mouse, social media event would ultimately reward one…
Your GED
DDB & The Ad Council call on Picnic to breathe a new life into…
Relax, it’s tough.
360 CAMPAIGN Team Detroit needed a turnkey partner for this highly integrated campaign for Carhartt. The iconic apparel brand had been pushing the envelope in terms of interactive marketing but had yet to test the waters in terms of broadcast advertising. Best in class production, motion design, and interactive development was a must for this…
Chevy Volt Reveal
A LOOK INSIDE Our friends at Commonwealth // McCann were looking for a more interesting take on an interior fly-thru for the new Chevy Volt. In fact, they were willing to blow things up and start from the beginning, so that's just what they did! The concept featured an interactive touch & drag experience that put the user in control…
Time to Potty
We created 40 kids games for both iOS and Android featured within the Time to Potty App.
Mobile App Style Guide
DEEP THINKING Roundtable6 was tasked to create a state of the art, UX development standard for Urban Science and their global portfolio of client applications. Transitioning their dev teams from standard web-browser design, to responsive mobile best practices would be no easy task. A comprehensive undertaking that would guide disparate dev teams in over 20 countries. . MATERIAL DESIGN…
SRG Global Concept Car
SRG CONCEPT CAR SRG Global, a leading provider of automotive chrome accents and finishes, called upon Picnic to redefine how they would showcase their high-powered portfolio of component parts. A task typically achieved by lugging physical samples around to automotive design boutiques and manufacturing partners, SRG was looking to make an "App-Age" impression. Enter the SRG Global Gallery App for…
Detroit Watch Company
PRIDE OF DETROIT The Detroit Watch Company introduces its first collection of original timepieces celebrating the time-honored spirit of Detroit—the 1701, the Pride of Detroit, and the Woodward. Picnic was called upon to deliver a visually compelling, seamless experience across multiple devices. A mobile, online-ordering capable website was a must for this high-end timepiece company…
Avenger Augmented Reality
We optimized the CGI to be lightweight for a broad target but keep the experience rich…
Rope Your Rewards
COWBOY UP Two by Four Ropes Picnic Into Programming Development for Wrangler® App Two by Four lead design and content creation for the Wrangler® Rope Your Rewards app and called upon Picnic to collaborate on concept development and programming. This was the first app for smart phones and tablets for the world’s ropes leader in…
Equinox Masthead
Began as a 45 sec. masthead for the Chevy Equinox site and quickly became…